I’m a brand creator, designer, and art director based in Aruba.
My specialty is collaborating with cultural and artistic projects, individuals, and organizations that promote gender equality and human and LGBTQ rights. I work with local and international clients to turn their ideas into living brands.
I specialize in the conceptualization and development of visual expressions combining media such as graphic design, illustration, photography, video, and collage.
Publications
Social Campaigns
2024 | Mas Salud Menos Salo | Departamento di Salud Aruba
2024 | Bo Storia di Suerte | Plataforma Aruba
2023 | Collaboration Counter Narratives Brand
2022 | VIH Awarness Campaign HIAS
2020 | Happy to Give Back SEDE Aruba
Branding
I have been in charge of the conceptual and visual development of corporate, cultural, and personal brands. I love to play with metaphors and art to create a clear visual identity and message for my clients
Art Direction
My work in art direction covers pre and post-production of visual projects. I help conceptualize and develop the concepts and sets, planning and directing a wide range of visual projects: music videos, photoshoots, and graphic storytelling
Web Design & UI Desing
From web design to digital product design, I focus on the user experience without forgetting the importance of the aesthetic appeal
Illustrations
I am an illustration enthusiast. The many possibilities of illustration allow me to tailor-make visual elements that help my clients stand out
Packaging
I love to think of new, smarter and more eco-conscious ways of creating packaging. I have been in charge of developing concepts from scratch for the packaging of various brands
Interior Design
I have had the opportunity to create spaces for restaurants but also booths, buses, and stands, by myself or in collaboration with architects.
This is what I do